AI Agents (Artificial Intelligence Agent)

An AI Agent is an intelligent software system that collects and analyzes data from its environment, makes decisions, and autonomously executes actions to achieve predefined objectives. AI Agents operate either autonomously or semi-autonomously, leveraging artificial intelligence techniques such as machine learning, natural language processing, and rule-based decision-making.

Key Characteristics of AI Agents

• Data Perception: Collecting information from APIs, sensors, or data sources.
• Intelligent Decision-Making: Analyzing data and deriving actions based on algorithms and rules.
• Autonomy: Self-adapting to changing conditions with minimal human intervention.
• Automated Actions: Performing tasks such as process automation or real-time query responses.

AI Agents in the Context of MARINI

With MARINI AI Workflow Actions, we enable the integration of intelligent decision logic into automated processes. Our AI Agents analyze data, optimize workflows, and enhance customer profiles through data enrichment and predictive analytics.

Use Cases
✅ Customer Intelligence: Automated data enrichment and segmentation.
✅ Data-Driven Workflows: Intelligent decision-making within integration processes.
✅ Process Automation: Efficiently managing complex business operations with AI-powered logic.

AI Agents in MARINI drive automation and optimization of data-driven business processes—enabling faster, smarter, and more efficient decision-making.

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Book Recommendation

Contents, contributors and CIEF at a glance

Customer Intelligence: Strategies and Use Cases for Leveraging Customer Data

Edited by Prof. Dr. Emanuel Bayer and Manuel Marini · Springer, 2026
The anthology shows how customer data becomes measurable value — with 22 contributions from academia and practice, structured along the five stages of the Customer Intelligence Evolution Framework (CIEF).

• Framework: Targets & Commitment, Data Integration, Data Quality, Insights, Use Cases
• Topics: Golden Record, Customer Data Platform, data enrichment, AI-driven personalization, compliance
• Practice: Field reports from companies including Commerzbank, Deutsche Bank, ADAC, Dun & Bradstreet and IKB

Springer Nature

Amazon