Integrating HubSpot with SAP—whether it’s SAP C4C, Sales Cloud, S/4HANA, or R/3—is a challenge many companies face. The complexity arises from fundamental differences in data structures, business logic, and API frameworks between the two systems. While HubSpot is designed for agile, customer-centric marketing and sales processes, SAP serves as the backbone for enterprise resource planning and customer relationship management in large organizations. Bridging this gap efficiently requires a robust, flexible, and scalable integration approach that can adapt to diverse requirements.
The Challenges of SAP-HubSpot Integration
Companies seeking to integrate HubSpot with SAP typically encounter several hurdles:
- Inconsistent Data Models – HubSpot’s objects (e.g., Contacts, Companies, Deals, Quotes) do not always map directly to SAP’s structures (e.g., Business Partners, Opportunities, Quotations). These are just examples—in reality, any data object or API endpoint from both systems can be integrated.
- API Limitations & Performance Bottlenecks – SAP and HubSpot have different API architectures, which can lead to latency issues, throttling limitations, and complex authentication requirements.
- Bidirectional Synchronization – Many companies need a real-time, two-way sync to keep data accurate in both systems while avoiding conflicts, duplicates, or data loss.
- Security & Data Governance – Enterprises must ensure that data exchange aligns with internal IT policies while maintaining control over sensitive business information.
- Flexibility for Different SAP Systems – Some companies operate SAP S/4HANA Cloud, others still run on-premise R/3 systems, or a hybrid model. An integration needs to be adaptable to all SAP versions and their respective API endpoints.
Given these complexities, many companies either resort to custom coding, which leads to high maintenance costs, or they struggle with rigid, pre-built connectors that do not fit their specific business needs.
How MARINI Solves These Challenges
At MARINI, we have developed a modular, no-code integration platform that seamlessly connects HubSpot with SAP, ensuring maximum flexibility, performance, and security. Unlike rigid connectors, our platform allows businesses to integrate any API endpoint or data object based on their specific requirements.
1. Full Flexibility Across SAP & HubSpot Ecosystems
The MARINI Integration Platform supports all major SAP environments, including C4C, Sales Cloud, S/4HANA, and R/3, as well as all HubSpot Hubs. Importantly, the integration is not limited to specific data objects—all available API endpoints can be leveraged to tailor the integration precisely to a company’s needs.
Some common use cases include:
- Synchronizing Contacts & Companies (or any other CRM object) with SAP’s Business Partner structure
- Connecting Deals & Opportunities for accurate pipeline and sales forecasting
- Syncing Quotes & Order Management between HubSpot and SAP, ensuring seamless handovers from sales to fulfillment
- Real-time or batch synchronization of any custom object, allowing businesses to integrate beyond standard use cases
This endpoint-independent approach ensures that new API versions, additional objects, or changing business needs can be accommodated without costly rework.
2. Enterprise-Grade Security & Data Governance
Security is a critical concern when integrating CRM and ERP systems. MARINI ensures that all data exchanges are encrypted and access-controlled, giving enterprises full control over their data. Organizations can choose between a cloud-based or on-premise deployment, depending on their security policies and infrastructure.
3. High Performance & Scalability
Many integrations suffer from slow synchronization speeds, data inconsistencies, and API bottlenecks. MARINI overcomes these challenges by leveraging:
- Optimized API calls to prevent rate limiting and improve throughput
- Parallel processing for high-volume data synchronization
- Real-time event-driven architecture for immediate updates
- Scalable infrastructure to support growing data volumes and new business processes
This ensures that businesses can maintain high operational efficiency, even as their customer base, sales pipeline, and transaction volume grow.
4. Managed Services & Expert Support
A successful integration is not just about technology—it also requires expert guidance and ongoing support. At MARINI, we offer:
- Comprehensive onboarding & implementation assistance
- Customizable workflows tailored to business needs
- Continuous monitoring & proactive issue resolution
Whether companies are integrating HubSpot with SAP for the first time or looking to optimize an existing setup, our team ensures a smooth and sustainable implementation.
Why Companies Choose MARINI for SAP-HubSpot Integration
✔ No-Code, Fully Configurable – No custom development required, making it easy to adapt as business needs evolve
✔ Supports All SAP & HubSpot Versions – Works with C4C, Sales Cloud, S/4HANA, R/3 and all HubSpot Hubs
✔ Flexible API Integration – Connect any data object or endpoint instead of being restricted to predefined mappings
✔ Secure, Reliable, and Scalable – Built for enterprise-level performance
✔ Expert Support & Continuous Optimization – A dedicated team ensuring a seamless integration experience
Get Started with a Seamless SAP-HubSpot Integration
For companies looking to connect HubSpot with SAP, the MARINI Integration Platform offers a future-proof, efficient, and scalable solution.
📌 Learn more about our integration options:
HubSpot SAP integration overview
📌 Search the list of standard integrations (custom integrations are also possible):
HubSpot-Standard Connectors
📌 Discover MARINI on the HubSpot marketplace:
MARINI integration platform
