The Marketing Börse hosted the digital conference Marketing Automation Trends 2022 from November 9 to 11, 2021 with many renowned speakers, guests and participants from the German marketing world. We were also able to participate in two roundtables. We present one of them to you today. Andreas Gozian, Bernd Skiera and Björn Gerster discussed the topic of data integration in marketing and sales.
In the video you will learn…
- how companies use D&B data for their marketing and sales processes
- why data integration is a key topic in digitalization for all companies
- how the Marini Integration Platform automates data integration by bringing D&B’s data into companies’ systems
- what the challenges are with integrations
- how customers can use Marini Systems and D&B to automatically enrich data in SAP
- the pros and cons of make-or-buy system integrations