Golden Record meets Micro_Data

Data is the foundation of modern customer relationships. However, real value is only created when existing customer data is transformed into a complete, meaningful overall view. This is exactly where MARINI comes in:
By integrating the MARINI DataEngine via the e-Ident API with the Micro_Data service of Global Group TDA Germany GmbH, we enable powerful enrichment of existing customer data with micro-geographic and socio-demographic information – simple, compliant with data protection regulations, and efficient.

What is Micro_Data?

Micro_Data is a B2C data system for Germany provided by the Global Group. It is based on one of the country’s most comprehensive marketing databases: the B2C Marketing Database.
This database delivers in-depth information not only about the address itself, but also about its spatial and social environment. On this basis, the Micro_Data system was developed to specifically support companies in marketing, sales, and analytics decisions.

The unique approach of Micro_Data:

• People living in small geographic areas often share similar characteristics, behaviors, and values.
• These correlations based on spatial and social proximity form the foundation for statistically sound insights.

Important to note: Micro_Data does not consist of personal individual data, but of a catalog of variables with statistical probabilities. The data is therefore compliant with data protection regulations and ideally suited for strategic decision-making.

What can be done with this data?

Micro_Data provides nationwide coverage across Germany with information on more than 100 variable categories. This creates a detailed picture of households and consumers at a micro-cell level – including:

• Purchase and consumption behavior
• Lifestyle and leisure interests
• Socio-demographic structures
• Cross- and upselling affinities
• Target group and potential analyses

Perfect for the MARINI Golden Record

In combination with the MARINI DataEngine and our Golden Record concept, Micro_Data unfolds its full potential.
Existing customer data is intelligently enriched, consolidated, and enhanced – resulting in improved data quality and consistent customer profiles.

This interaction enables:

• Recommendations and Next Best Offer
• Data enrichment for classification
• Address validation
• Completion of missing data
• Hyper-personalization

This turns data into knowledge – and knowledge into success.

Start enriching your customer data now

Learn more about the integration via the e-Ident API:

• External data service Micro_Data (e-Ident)

Learn more about the variables:

• Global Group variable catalog

 

Get in touch with us – we’ll be happy to show you how you can get more out of your data with MARINI and Micro_Data.